How You’ll Advertise in a Newly Capitalist Cuba

The only outdoor ads the typical Cuban sees are government propaganda.

The only outdoor ads the typical Cuban sees are government propaganda.

When the U.S. embargo of Cuba is lifted one day and American brands can finally pour into that untapped market just 90 miles off Florida, one of the hottest commodities may be the knowledge of Adam Armstrong, a 37-year-old ad exec little known outside Toronto.

Mr. Armstrong, now owner of Graymatter Design & Marketing, has an item on his resume not many others can claim. For the better part of seven years, he worked in marketing in Cuba, where for five decades no marketing — as we understand it — has been allowed. Working for Cerveceria Bucanero — first at its agencies and then directly for the company that was at the time a joint venture between the Cuban government and the Canadian brewer Labatt — he saw the Cuban people as few others have: as consumers.

How You’ll Advertise in a Newly Capitalist Cuba | Hispanic Marketing – Advertising Age.

Acerca de Alejandro Robaina

Dueño del restaurant La Casa, en La Habana, Cuba. Owner of restaurant La Casa, in Havana, Cuba. Ver todas las entradas de Alejandro Robaina

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión / Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión / Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión / Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión / Cambiar )

Conectando a %s

A %d blogueros les gusta esto: